Audience

The audience are the most important people in the media world. It is them who, listen or buy said products and are the main source of income.
Audience go into different groupings that depend upon things such as: class, ethnicity and income.

Social economic groups:
All people fit into social economic groups. These groups are labelled in different bands and mainly focus upon the class that a person is.
A- Upper middle class such as high ranking managers or won business.
B- Middle class such as normal managers in companies.
C1- Lower middle class such as junior managers or supervisors.
C2- Skilled working class such as skilled manual workers.
D- Working class such as unskilled manual workers.
E- These are the lowest level of subsistence and these will include unemployed or on a low income.

Psycho graphics:
Psycho graphics are another type of group. Although this group shows more about personalities and aims rather then wealth and class.
There are five main types of psycho graphics:

Succeeder's- People who think they are powerful and successful.
Main Streamers- Go with life. They are average and don't particularly want to stand out.
Aspirer's: People who strive for more. They want a better lifestyle and are not afraid to work hard to achieve it.
Careers- Loving and caring. These people have a social concious and care more about family and others.
Individualists- Independent. They prefer to be alone and not part of the crowd.