Semiotics and Polysemic and open and closed texts:
Semiotics: Semiotics is the study of signs and sign systems and their roles in construction and organisation. It has become influential as one of the main methods for analysing media text and out put.
Polysemic: Polysemic is text that has a number of meanings. They can be interpreted in many different ways.
Open texts: Open text has different meanings depending upon time, place, class, gender, occupation and experience of the reader.
Closed text: Closed text has a particular meaning.
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