TAPE

Connotation: The hidden meaning behind something. E.g. A male giving a female a rose may mean affection.

Denotation: The dictionary meaning. E.g A male giving a female a rose means just that, a male giving a female a rose.

TAPE and its meaning:

Type: What type of text is this?
What codes does it use?


Audience: Who is the audience?
(Age. Gender, Interests?)


Purpose: What is the text trying to do?
What is it trying to make its audience think and feel in order
to do this?


Effectiveness: Do you think that the text would achieve its purpose?